A 7ª edição do ADCE European Creativity
Festival apresenta conferências e eventos produzidos em diferentes
cidades por toda a Europa.
Este ano o evento apresenta-se como "O Festival dos
Festivais", um espaço coletivo e interativo, co-organizado com os
clubes membros locais da ADCE.
Os oradores principais são Alex Bec (It’s Nice That), Rebecca Swift
(Getty Images), Luiz Sanches (ALMAP BBDO), Ian Grais (Rethink
Communications), Julia von Winterfeldt (SOULWORX), Karel J. Golta
(INDEED) e Mathias Wikström e Johan Pihl (Doconomy)
Os criativos e talentos internacionais vão partilhar as suas
experiências no palco principal ou em cenários locais sob o
tema deste ano: “Prototyping brands for a new era”.
Sócios CCP têm 50% desconto: 20€ General Pass ou 40€ Full Pass (com workshop).
PR _ADCE Festival of Festivals
Challenged by the pandemic, ADCE co-organizes this year the seventh
edition of the ADCE Festival together with the local member clubs and
will stream talks and events produced in different cities all over
Europe. The Festival of Festivals is a collective virtual space created
for the European creative community to come together, be inspired, and
exchange ideas and experiences that will take place on the 6th of
November. The Festival streaming will originate from Barcelona, at the
ADCE headquarters, and will introduce different connections throughout
Headlining the ADCE Festival will be the lecture series titled ‘Prototyping brands for a new era’,
that will showcase the people and brands who are prototyping,
experimenting, and constantly iterating and trying to make the world
better. “Brands are showing unprecedented leadership across all aspects
of the environment and society”, says Steve Vranakis,
curator of the Festival and Greek government’s Chief Creative Officer.
And adds: “their role is moving quickly beyond that of just ‘selling
stuff’ to making a positive impact through their brands and businesses”.
The future of conscious business
Creativity with a conscience is the main topic the keynote speakers
will address on Friday, 6th of November. “We want to showcase the people
who are at the forefront of this movement and ensure that our industry
is both known and remembered for our ideas and positive impact on
culture, society, economy, environment, and a better future for
everyone” sums up Vranakis. Representing a cross-section of
organizations, countries across Europe, and individuals from all walks
of life, keynote speakers are:
- Alex Bec, Managing Director and Founder at Hudson Bec Group / It’s Nice That. Under the title ‘Enabling Creativity to Thrive – bringing purpose to publishing’,
Bec will talk about how he and his team have structured a group of
businesses around It’s Nice That to stay true to their purpose, and
making a lasting impact on the creative industry.
- Rebecca Swift, Senior Director and Global Head of Creative Insights at Getty Images will
look at the evolution in the commercial visualization of ourselves and
our lives by examining how the meaning of “authenticity” has changed as
we expect more from the pictures that we see in branded content.
- Luiz Sanches, Chairman and Chief Creative Officer at ALMAP BBDO will have a conversation with speaker Ian Grais, curator Steve Vranakis and ADCE Festival Advisor, Jamshid Alamuti, about conscious businesses.
- Ian Grais, Founder and National Creative Director at Rethink Canada, will
highlight the importance of focusing on people, before focusing on
product and focusing on profit to consistently create your best work. ‘Rethink the business of creativity’ is the title of the talk he proposes.
- Julia von Winterfeldt, Founder and CEO at SOULWORX will talk about how companies can unfold a purposeful mindset
collectively, and manifest something that matters not only to you,
individual, but also to us and ultimately to them. ‘Awakening Purposeful Possibility – Collectively’ is the title of her talk.
- Karel J. Golta, Founder and CEO at INDEED will offer a talk entitled ‘Rebels to recode innovation’.
In his talk, Golta will debate why creating cool products and services
is no longer good enough when the world is on fire because of climate
change, increasingly divided societies, and technology undermining our
humanity instead of nurturing it.
- Mathias Wikström (CEO and Founder) and Johan Pihl (Head of Innovation and Founder) at Doconomy will
share their thoughts on how to rewire financial systems to save the
planet by forging the power of data, technology, and collaboration. ‘Consumers to the rescue’ is the title of their talk.
Connections across Europe
There will be thirdteen slots used by local clubs with local
top-speakers and other creative content that will give real insights
into what the ADCE network stands for and the value of European
diversity across the industry. Country proposals are as follows:
- Portugal: 33 artists have been invited to develop 1
illustration on the ADCE Festival theme and a small video talking about
their creative process. During the Festival there will be a virtual
gallery to see their work and buy the fine print from the artist. On the
6th of November, they will also celebrate the ‘ILUSTRA HACKATON’: a sprint event where 5 Portuguese artists will collaborate intensively
on an illustration project. For 8 hours, they’ll explore different
languages, discuss new ideas and develop personal projects. No software,
no hardware, just illustration. Ilustra is developed by CCP with the
curator Jorge Silva from Silva Designers and sponsered by EDP.
- Austria: Michael Katzlberger, CEO at TUNNEL23 will offer a talk entitled ‘Can Artificial Intelligence be creative?’ where he will give a comprehensible overview of the fascinating
discipline of artificial intelligence and show many practical examples
for the use of AI in the creative industry. From image and video
processing, voice control, product design, text generation, and
processing to the management of advertising campaigns.
- Ireland: the Institute of Creative Advertising and Design (ICAD) will share The Best of Us ’20,
a unique exhibition showcasing the best of Irish advertising and design
that uses Dublin as its canvas. The exhibition uses pioneering video
projection and mapping technology, along with interactive digital
guides, to present the work on landmark buildings as backdrops.
- Cyprus: visual designer Charis Tsevis will give the talk “What about Ornella? Lessons learned. Lessons worth sharing.” on
education and self education, great teachers, goal setting and
discipline, and lessons learned from Gestalt psychology over his three
decades career as a designer.
- Switzerland: Neutral Communication Agency will reflect on ‘How to strategize brands in the age of confusion’, and how the virus and the breakdown of consensus-based-reality have pushed us faster and further into the 21st century.
- Ukraine: Olga Shevchenko, Creative Director at Vintage Web Production, will share her thoughts about why ‘Creativity is indeed just like sports’. “When you first start, -she argues-, you have no idea as to what you’re
doing. It takes a lot of practice and a coordinated team to become
- Italy: the ADCI will share a video capturing the reactions and comments of the Italian creative community all around the theme of the “Undistancing”, from post-lockdown creativity to the true meaning of commitment in this period.
- Lithuania: product designer Jonas Lekevičius will share his views about ‘Artificial Intelligence and Designer Collaboration’.
“Before AI completely replaces designers, it might help us, give us
ideas, new creative tools, and might even critique our work using vast
amounts of data”, Lekevičius thinks.
- Germany: ADC Germany proposes two activities. On the one hand, Roland Lambrette, ADC Member & rector of the Bremen University of the Arts will debate on ‘Kreativity and responsibility – a 5 Mio. Dollar question’.
On the other hand, ADC Germany will present a virtual reality game that
has been created in collaboration with Germany’s Foreign Office as a
way to highlight Europe’s strengths: diversity, peace, and cohesion. ‘Pathways – Europe at Your Fingertips’ takes players on an incredible journey across the continent.
- Russia: ADC Russia will talk about their recent ADCR winning works 2020: Birds Record Music Video from BBDO Moscow for WWF Russia, Font of kindness from Smetana for Russian charity foundation ROSBANK, and We are Siberia from TutkovBudkov for S7 Airlines.
- Finland: will be represented with an inspirational act curated by the creative team at hasan & partners and hosted at the communication agency during the day of the event.
- Latvia: Anna Andersone, start-up founder and Riga
TechGirls CEO, will talk about the human need for touch and making a
business case out of it, but above all benefiting the society on a much
larger scale than we could ever imagine. ‘How many hugs?’ is
the title of the talk she proposes. Her background and experience lies
within building design and tech companies and supporting the start-up
ecosystem in Latvia by founding designer and developer co-working space
THE MILL, being on the board of TechHub Riga and actively being
outspoken about gender equality in tech.
- Spain: David Ruiz, founder and creative director of ruiz+company will highlight the importance of knowing where we are to know where we are going with a talk entitled ‘Stop and think’. He will share his insights after the amazing experience of sailing around the globe on his own for 4 years.
The ADCE Festival will also program a curated selection of workshops delving into the singularities of the creative process, aiming at
inspiring and challenging abilities regarding problem-solving,
endurance, collaboration, and innovative ways to enhance inner
creativity. The Festival will end with a simultaneous event that will
connect all Clubs and venues around Europe.
About the Art Directors Club of Europe
ADCE passionately believes that only if we are a diverse, connected,
and collaborative European creative community, we will solve complex
problems. ADCE is the platform where the creative community unites to
interact and foster, explore, celebrate and promote creativity as a
multi-solution approach. ADCE educates, inspires, and exchanges
knowledge and experience by leveraging the diversity of European
The Art Directors Club of Europe (ADCE) is a non-profit association headquartered in Barcelona. It
comprises 23 professional clubs and associations of graphic design and
advertising from 22 European countries: Austria, Cyprus, Croatia, Czech
Republic, Estonia, Finland, Germany, Georgia, Iceland, Ireland, Italy,
Latvia, Lithuania, Portugal, Russia, Romania, Slovakia, Slovenia, Spain,
Switzerland, United Kingdom and Ukraine.
Founded in 1990, the ADCE strives to foster excellence in graphic
design and advertising creativity at a European scale. The association
represents more than 5,000 professionals from the field and gives
visibility to the best works accomplished locally. The current president
is Ami Hasan, founder, chairman and creative director of hasan & partners.