Um dos maiores festivais de
comunicação da Europa - White
Square international advertising festival que terá lugar em Minsk nos dias 9 e 11 de Junho -
anunciou um programa empresarial e educacional. Mais de 1000 inscrições de mais
de 30 países do globo participam anualmente no festival.
Os membros do júri do White Square 2021,
apresentarão os principais programas educativos. Entre eles estão Merlee Jayme,
Global President, Dentsu Mcgarrybowen, Phillippines, Ralf Heuel, Partner &
Chief Creative Officer Grabarz & Partner, Germany, Andrei Gubaidullin,
Founder & Creative Director, Voskhod, Russia, Manuel Wenzel, Executive
Creative Director TBWA Zurich, Switzerland, Ergin Binyildiz, Chief Creative
Officer, Havas Creative Group, Turkey, Alexey Fedorov, Executive Creative
Director, BBDO Moscow, Russia, Michael Wilk, Global Executive Director
Serviceplan, Germany, Xavier Esclusa Trias, Founder, Chief Creative Officer,
Graphic Designer Twopots, Spain, Markus Daubenbuechel, Managing Creative
Director Ex Scholz & Friends, Germany, Ali Rez, Regional Executive Creative
Director, Impact BBDO, UAE, Kestrel Lee, Digital Lead, Technology & Media,
Marketing-Interactive, Singaporee outros.
Portugal será representado por Nuno Leal, Director
Criativo da Partners, Hellington Vieira, Director Criativo da The Walt Disney
Company, Steve Colmar, Director Criativo Executivo do Publicis Groupe.
O Business program do White Square 2021 incluirá
mais de 70 masterclasses no campo do marketing, branding, digital, media e
criatividade.
Inovações na comunicação: marketing criativo como
tendência de eficácia é a mensagem chave do programa empresarial e educativo do
White Square.
Marca na agenda, dia 9 e dia 10 de junho, datas para
as talks White Square, onde também falarão nossos representantes portugueses:
Nuno Leal
Partners,
Criativo Sénior
Hellington Vieira
The Walt Disney Company
Director Criativo
Steve Colmar
Publicis Groupe
Director Criativo Executivo
Chacho
Puebla
23Rios Craftbeer
Co-founder and partner
TALK_ Nuno Leal,
Creative Director, Partners, Portugal
IT’S TIME TO STOP
RUSHING A GOOD STORY. Media length can help creating great storytelling or can
ruin it. We may all need to manage expectations when the briefing not suits the
media value you have to spent. Real engagement comes with a bigger story,
alone, bumper ads are just bummer ads.
TALK _ Hellington
Vieira, Creative Director The Walt Disney Company, Portugal
IMPERFECTION IS
THE NEW POWER. For decades, marketing and creativity aimed at the creation of
strong, beautiful and perfect brands. But people no longer want perfection.
They are in search of transparency, kindness and humanity. More than ever, not
being afraid of what was once considered weakness makes brands more powerful.
To illustrate, Portuguese cases from the FOX and National Geographic brands
will be used.
TALK _ Steve Colmar, Executive Creative Director at
Publicis Groupe Portugal, Portugal
Topic TBA./ tema em breve
Nos oradores,
estará também o mentor da Academia CCP, Chacho Puebla.
TALK_ Chacho
Puebla, Co-founder and partner, 23Rios Craftbeer
FOCUSING ON
EFFECTIVENESS: WHY TO FIND A PLANET B, IF A IS OK
O Chacho participa em representação da Espanha, mas
sabemos que também é um pouco nosso!
BUSINESS PROGRAM
O organizador do festival White Square, Association of
Communication and Marketing Agencies da Bielorrússia, em cooperação com os
parceiros do Festival, está a preparar enumeras atividades que se realizarão
durante 3 dias online e offline, de 9 a 11 de junho.
Os vencedores do White Square 2021 serão anunciados
durante a Cerimónia de Premiação a 11 de junho que será transmitida online e
todos os participantes terão acesso online.
Prepare
as suas participações no concurso e carregue-as no adfest.by!
IT’S TIME!
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